Here’s an excerpt from a good article on raising money written by Roxanne Allaire, of Roxx Consulting Service, Inc. You can find the original at her blog, Grow a Prosperous Enterprise.
Yes…money is tight, investors are being highly selective with their funds, and they are interested in a return on their investment in the form of profits. As mentioned in my first post of this series (I Continue Meet Scientists and Business Owners Who Need To Do MORE To Attract Capital Funding), this implies big opportunity for the fit-minded!
Times like these bring out the best in innovative science and discovery, because the fit-minded will adapt and change what they’ve been doing. They will employ new strategies and a well-defined process to attract funding.
The Wrong Way To Attract Capital Funding:
In my opinion, there is only one wrong way to attract capital funding: Keep doing what you did last year! Instead of growing a prosperous enterprise, you will grow a cynical attitude.
Investors and other financiers know passion when it presents itself. You cannot have both cynicism and passion for the future of your company, research and products. Great companies and innovations grow on passion!
If you have it in your head that investors “can’t see the possibilities”, OR “all they care about is profit”, you are going to be absolutely correct! Your behaviors – being influenced by your mindset – will in turn influence your investors’/financiers’ perceptions of you, your company, and your future.
Do any of these behaviors sound like you?
== Click here to read the rest of Roxanne’s excellent article. ==
