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Why You Do Have Buyers and Don’t Have Sales You advertise a good price on a product that you don’t have in stock. Don’t Try to Solve a Problem That Doesn’t Exist
It is critical that you are very clear and specific about the problem that you are trying to solve. This is especially true if you are trying to raise money to start or expand your business. Unfortunately, over the years, I have been witness to too many instances where my client thinks they have the perfect solution, the very thing the market must have, only to have absolutely no success at all. Why does this happen? Continue reading «Are You Pushing a String Uphill?» I was looking through an old edition of Home Furnishings Retailer, an industry trade magazine, and I came across an interesting article. The two main points of the article were: 1. Recognize that you have established a brand image in the minds of your customers, either intentionally through specific brand-building efforts, or unintentionally through your interaction with your customers. 2. According [...] As a business owner, one of your highest priorities — and biggest worries — is how to attract new business. If you sell products, your task is made easier by the fact that your customers can actually see and touch what they are going to buy, and without too much effort they know how they will benefit from buying your product. However, if you are in a service business, your job is much harder. You are selling an intangible item, so potential clients can’t really see or touch what you sell, and the actual benefit has to be imagined. In an effort to overcome this, you may tend to oversell what you have to offer, unintentionally exaggerating exactly what you can do for your customers. It gets to the point where it sounds like what you are offering is just too good to be true, so the prospect becomes skeptical and doesn’t buy. Continue reading «How to Attract More Clients for Your Service Business» A critical tool in building any successful business is an effective marketing strategy—one with an ongoing focus on creating new customers while increasing sales from existing customers. By definition, the marketing umbrella covers many business functions other than selling: market research, pricing, packaging, distribution, quality control, public relations, advertising and customer service. Businesses that focus primarily on the [...] |
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