Why You Do Have Buyers and Don’t Have Sales You advertise a good price on a product that you don’t have in stock. You don’t invest in training for your sales staff. You deliver products that are damaged. You deliver products that do not meet customers’ specifications. Your commission program is not structured to [...]
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Don’t Try to Solve a Problem That Doesn’t Exist What is the mission of your business? To solve your customer’s problem, right? Isn’t it your goal to provide your customers with a product or service that makes things more convenient, easier, less stressful? It is critical that you are very clear and specific [...] I was looking through an old edition of Home Furnishings Retailer, an industry trade magazine, and I came across an interesting article. The two main points of the article were: 1. Recognize that you have established a brand image in the minds of your customers, either intentionally through specific brand-building efforts, or unintentionally through your interaction with [...] As a business owner, one of your highest priorities — and biggest worries — is how to attract new business. If you sell products, your task is made easier by the fact that your customers can actually see and touch what they are going to buy, and without too much effort they know how they [...] A critical tool in building any successful business is an effective marketing strategy—one with an ongoing focus on creating new customers while increasing sales from existing customers. By definition, the marketing umbrella covers many business functions other than selling: market research, pricing, packaging, distribution, quality control, public relations, advertising and customer service. Businesses that focus primarily [...] |
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