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Here’s an excerpt from a good article on raising money written by Roxanne Allaire, of Roxx Consulting Service, Inc. You can find the original at her blog, Grow a Prosperous Enterprise. Yes…money is tight, investors are being highly selective with their funds, and they are interested in a return on their investment in the form [...] Keep Your Ego in Check to Achieve Your Goals Why do people have to be so difficult? If they just did what they are supposed to do (in other words, what you want them to do), your job and life would be so much easier and less stressful. You might as well just ask why someone [...] Don’t Try to Solve a Problem That Doesn’t Exist What is the mission of your business? To solve your customer’s problem, right? Isn’t it your goal to provide your customers with a product or service that makes things more convenient, easier, less stressful? It is critical that you are very clear and specific about the [...] Presentation is Essential When Asking for Money Imagine for a moment that you have had a very long day and you are driving home, hungry and tired, fighting the rush hour traffic. You do not want to cook dinner, your spouse will not cook dinner, your kids do not know how to cook dinner. [...] Identify the key people or talent groups you need for your strategy to work. I was looking through an old edition of Home Furnishings Retailer, an industry trade magazine, and I came across an interesting article. The two main points of the article were: 1. Recognize that you have established a brand image in the minds of your customers, either intentionally through specific brand-building efforts, or unintentionally through your interaction with your [...]    In the huddle the pro-quarterback looks at the other players and says, “We really need to win this game.  Let’s score a touchdown on the next play.”  The players respond, “Great, we’re with you QB, what’s the play?”  The quarterback snarls, “What’s the play? How long have you guys been on this team?  You’re supposed to know all the [...]    I often recommend conducting your own due diligence review to determine areas of strengths and weaknesses in your company.  The idea is that fixing problem areas now will increase the value of your company and therefore improve your ability to raise capital.  These are the most obvious benefits of an internal due diligence review.    However, there are other [...] A critical tool in building any successful business is an effective marketing strategy—one with an ongoing focus on creating new customers while increasing sales from existing customers. By definition, the marketing umbrella covers many business functions other than selling: market research, pricing, packaging, distribution, quality control, public relations, advertising and customer service. Businesses that focus primarily on [...] |
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